1951 Plymouth Convertible
For much of its life, Plymouth was one of the top-selling American automobile brands; it together with Chevrolet and Ford was commonly referred to as the "low-priced three" marques in the American market. Plymouth almost surpassed Ford in 1940 and 1941 as the second most popular make of automobiles in the U.S. Through 1956, Plymouth vehicles were known for their durability, affordability, and engineering. In 1957, Virgil Exner's new Forward Look design theme, advertised by Plymouth with the tagline "Suddenly, it's 1960", produced cars with much more advanced styling than Chevrolet or Ford. 1957 total production soared to 726,009, about 200,000 more than 1956, and the largest output yet for Plymouth. However, the 1957–1958 Forward Look models suffered from poor materials, spotty build quality and inadequate corrosion protection; they were rust-prone and greatly damaged Chrysler's reputation.